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Four Cousins Wine celebrates 18 years

Posted on Sep 10, 2018 3 Comments on Four Cousins Wine celebrates 18 years
FOUR COUSINS WINE

South Africa’s Four Cousins brand pops the cork on a major milestone this year – its 18th birthday! The grand occasion has seen Four Cousins implement a smashing makeover that underlines its reputation as the wine-lover’s favourite.

Applied to both its famous sparkling and still wine ranges, the new packaging casts fresh light on Four Cousins quality, style and authenticity in every bottle. It also highlights something deeper in in the history of the brand. “It’s very humbling the way Four Cousins has been embraced by South Africans, whether in the traditional Cape Wine region, Soweto and Gauteng, KwaZulu-Natal, universities and the younger consumer” says Phillip Retief, CEO of Van Loveren Family Vineyards.

“People identify with the Four Cousins family, whilst even referring to themselves as the 5th Cousin in many instances. They identify with what Four Cousins stands for – friendship, family and the memories we hold dear.

“It’s both inspirational and aspirational, and in return, inspires us to stay innovative in ways that permit us to accompany their wine journey – such as launching the Four Cousins Skinny low-alcohol range and the Four Cousins Collection varietal range.”

Four Cousins is the country’s biggest-selling bottled wine brand, but not by chance. In a world where fake has grabbed the headlines, the story of Four Cousins resonates because it is real. It was the mid-1990s that brought Hennie, Neil, Bussell and Phillip together. One after the other, after completing their studies, they joined the family farm, Van Loveren Vineyards, near the Western Cape town of Robertson. In 2000, the intrepid foursome made a wine they just knew they had to share.

They put all they had into the exciting new venture – they even added their faces to the label as a personal endorsement – and launched Four Cousins.

“Looking back now, we have been very fortunate with Four Cousins,” says Phillip. “Everybody needs some kind of break in life and Four Cousins gave that to us as the third generation at Van Loveren.

“We were doing well following in the footsteps of our parents, but we wanted to achieve more as custodians of an opportunity and time. Four Cousins was developed in a style that spoke to a large, diverse and mostly untapped group of people; the quality of the wine, although being sweeter in style, was excellent, so we followed our instincts.”

Today, Four Cousins is enjoyed in more than 62 countries with the latest makeover poised to win over even more fans. “We’re excited about the new packaging launched in the run-up to the Four Cousins’ 18th birthday, but it’s also a way of saying: Thank you, South Africa,” says Phillip.

For the still wines, key features of the upgrade include

  • Awesome convenience with the entire range now under branded screw cap;
  • A striking new look and feel with punchy tweaks to colour;
  • An even more unmistakable appearance, thanks to clearer style and a bigger, better label;
  • The addition of a reputation-staking creed and no-nonsense promise you can trust: A legacy created for the love of wine; and,
  • The personal stamp of quality from the four cousins themselves.

Importantly, the fresher appearance reflects all the wholesome attributes and attractive values associated with the home and heritage of Four Cousins, from the fertile soils and plentiful sunshine that feed the vineyards to the generations of families who have made the beautiful Breede River Valley their home.

“The new look to Four Cousins was not easy to pin down,” Phillip says. “There are always risks in seeking to improve packaging that has only had minor tweaks over the past 20 years.

“Four Cousins has always been a premium brand in its category. The latest changes enhance this feature.”

In the case of Four Cousins sparkling wine, the new look brings fresh glam to the brand, lending even greater stand-out, star quality while retaining the tasteful elements that have always been a hallmark of the Four Cousins sparkle. A great wine made with great care, Four Cousins sparkling wines are regarded as one of the go-to bubbly brands – no matter the occasion. Four Cousins sparkling wine is enjoyed wherever friends and family gather. It’s perfect with any meal, picnic, braai or kuier; plus, there’s one to suit every palate.

There are four wines in the range of Four Cousins sparkling wines, which are sublime both as an aperitif or when paired with food. They are Four Cousins Sparkling Red, Four Cousins Sparkling Blush, Four Cousins Sparkling White and Four Cousins Sparkling Sauvignon Blanc.

Four Cousins is also available as premium popular wines in 500ml, 750ml and 1,5L bottles; The Collection varietal wines; soulful liqueurs; the full-flavoured, healthier option Skinny brand; and, 3L pack range.

Share your Four Cousins experiences online – be sure to tag Four Cousins on Facebook (https://www.facebook.com/fourcousins/) and Twitter (@4CousinsWine). We’re also on Instagram. For more information, visit www.fourcousins.co.za – where you can also sign up to get all the latest Four Cousins news; send email to info@fourcousins.co.za or call 021 615 1505.

 

WIN!

Visit my Facebook page to enter my Four Cousins competition to WIN one of three Four Cousins backpacks.

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3 thoughts on “Four Cousins Wine celebrates 18 years”

  1. SHEMA PACIFIQUE says:
    Dec 7, 2020 at 9:04 am

    Good morning sir/Madam, I would like to introduce myself as SHEMA PACIFIQUE, I am from Rwanda-Kigali, I am a very big seller of wines and i often supply them to many customers of kigali, and I really like your products especially FOUR COUSINS WINE 5littles, 1.5 littles and 750ml all types (RED, WHITE AND ROSE), So the reason why i am writing this for you, its because I need an actual DISCOUNT on these products because we are importing these four cousins from Dubai and they are actually charging us a lot of money so if possibly i needed to see the PRICE LISTS OF THESE WINES plus Nederburg and Drostdy HOF CLARET. I hope it’s not going to take long to reply and I am ready to work with you. Thanks.

    I am waiting for your positive response and help Sir.

    Reply
    1. TheWineGirlCapeTown says:
      Dec 11, 2020 at 9:21 am

      Hi Shema
      Please contact Four Cousins here: https://www.fourcousins.co.za/contact
      Nederburg here: https://www.nederburg.com/contact-us/
      Drostdy Hof here: https://drostdyhof.com/
      Thanks
      Leanne

      Reply
  2. SHEMA PACIFIQUE says:
    Dec 7, 2020 at 9:08 am

    HEY, please how can I import like one container of four cousins all type(1.5l, 750ml, and 5L) from there up to dar es salaam or Kigali

    Reply

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It’s a Cinsaut 2016 from @neilelliswines 😍 T It’s a Cinsaut 2016 from @neilelliswines 😍

This distinctive style of Cinsaut pays tribute to the heritage of the South African wine industry. A limited release wine, it demonstrates the distinctiveness of specific vineyard sites.

The grapes were sourced from a south-west facing bush vine vineyard grown in decomposed granite and table mountain sandstone.

This wine spent 17 months in 500 l French oak barrels; 20% new, 20% 2nd fill and 60% older.

R315 a bottle available on the Neil Ellis website. 

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Hi I’m Leanne!

Hi fellow wine lovers! I’m Leanne, and I started out on this challenge in June 2016 to be the first woman to visit and blog about all 800 wine farms in the Western Cape. Read more...

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