What’s the #SaWineLockdown all about?
In the days leading up to the South African 21-day Lockdown, the government did not only put a ban on walking dogs but also on the sale of alcohol during the period 26 March – 16 April 2020. This is a huge knock for the wine industry at a critical time of the year when harvest is in full swing and tourism is at its peak.
That’s when wine enthusiasts, Leanne Beattie of The Wine Girl Cape Town, Elvina Snell-Fortuin of Through My Wine Glass, Roxanne La Vita of The Witty Wine Woman and WSET level 4 student Janet Rowsell got together to conceptualise the #SaWineLockdown initiative.
“When we heard that wine sales had to completely stop during lock-down, we were devastated for the economic impact it would have on the industry.” Says The Wine Girl Cape Town.
“We needed to do something to keep wine top of mind! Just because wine sales have stopped, doesn’t mean we cannot enjoy wine! We wanted to encourage all wine lovers to venture into their South African wine supply and share their collection on social media!” says The Witty Wine Woman.
How does the #SaWineLockdown work?
“Sharing your wine is one thing but getting everyone to share in a collaborated effort was actually quite easy.” Laughs Through My Wine Glass, “The wine industry is such a close family, we quickly shared our idea with all our connections on Whatsapp and the idea just exploded!”
Guided by a wine topic of the day, wine lovers were asked to take to social media to show the world which wineries they have supported over the years. Once Lockdown is over, wine lovers will be ready to stock up again and will have a list of 21 wines to look out for!
“We are absolutely blown away with the positive traction this campaign has received and we are so proud that everyone is working together,” says WSET level 4 student, Janet Rowsell. “We even trended on Twitter!”
What are the 21 Lockdown topics?
“Coming up with the topics was fun!” Says The Wine Girl Cape Town, “We all just threw our ideas into a pot and allocated a day to each idea. We wanted some days to be easy and some days to be tough so wine lovers can see the gaps in their wine collection at home. I know I already have!”
- Friday, 27 March: Sauvignon Blanc
- Saturday 28 March: Chardonnay
- Sunday 29 March: Chenin Blanc
- Monday 30 March: Pinot Noir
- Tuesday 31 March: White Blends
- Wednesday 1 April: Wine Tasting 101
- Thursday 2 April: Dessert Wines
- Friday 3 April: Pinotage
- Saturday 4 April: Cabernet Sauvignon
- Sunday 5 April: Unusual Reds
- Monday 6 April: Red Blends we love
- Tuesday 7 April: Hidden Gems
- Wednesday 8 April: Food & Wine Pairing
- Thursday 9 April: Awarded Wines
- Friday 10 April: Bubbly
- Saturday 11 April: Thoughts on canned wine and alcohol-free wine
- Sunday 12 April: Best Value Wines under R120
- Monday 13 April: Special Wines over R120
- Tuesday 14 April: Favourite Food & Wine Pairings
- Wednesday 15 April: Favourite Wine Farms
- Thursday 16 April: Fun Facts About Wine
“We also included educational topics,” added Janet, “with the aim for the wine industry to share their knowledge with all South Africans. So you see, you won’t only come out of this lockdown with more wine brands to look out for, but definitely richer with more wine knowledge too!”
How can you get involved?
Joining in on the fun is easy. Simply find a wine in your house that supports the topic of the day. Post about it on social media using the hashtag #SaWineLockdown. You can also use the hashtag to see what others have shared. Imagine someone is enjoying the same wine as you? It will be like you are enjoying it together – even though you are far away from each other. Then you can make a new friend! Technology is amazing!
How will this help the wine industry you ask?
“Well once the 21 days are over, we would imagine that your wine supply will be low…and now you will have a shopping list of 21 wines as recommended by others near and far! So, if you have a 2009 vintage bottle of wine sitting around the house, now’s the time to enjoy it! Restock that same wine with a 2020 vintage and support the winery when they need it most.” Says Through My Wine Glass.